Introduction to Indian Market
Globalization and liberalization has greatly influenced the Indian economy and made it a huge
consumer market. Post-liberalization many foreign companies have entered into India, dethroning the
Indian players and dominating the market. India today has emerged as one of the perfect markets for
foreign investors due to its vast market base. More and more foreign companies are investing in the
Indian market to get more returns. This in-turn has led to change of policy among Indian players,
especially with respect to the quality products that needs to be offered to the domestic customers.