Introduction:
India has often been called a nation of shopkeepers. Presumably the reason for this is; that a large number
of retail enterprises exist in India. The word “Retail” is defined in oxford dictionary means “sale of
goods to consumers”. However, the means and ways to sell goods and services are not as simple as the
definition. The word “Retailing” as defined in dictionary means “sale of goods to the public in small
quantities”. Ask Shoppers Stop, Future Group, Westside, Food world or the Lifestyle chain. They would
say retailing is big and it’s growing larger by the day. Retailing is the combination of activities involved
in selling or renting consumer goods and services directly to ultimate consumer for their personal or
household use.