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A Study on the Television Industry in India
Prakash Bhimrao Parde
Television (TV) industry has an inspiring past and was considered as the greatest and most significant
inventions of the 20th century. It began with humble beginnings and was met with skepticism and awe.
The most striking thing was this Television has become the integral part of our existence and it has
already modified our social behavior. It was popularized in a completely enhanced form shortly
after World War II and during the 1950s, it became the primary medium for molding our public opinion.
Over the last few decades it has become incredibly persuasive, powerful, and demanded media of
marketing and serving as a hottest platform to sell the products globally as well as locally.It also plays an
imperative role in disseminating cultures, information's and values due to its easily accessibility and
availability and brought the world closer together. Television has experienced innovation in technology,
consumption, regulatory frameworks and industry structure, both historically and globally. As an industry
it has experienced convergence with