Business entities exist in an environment where, a variety of external and internal aspects affect their
existence, survival and growth. If a particular decision has positive or negative influence on the financial
performance of an entity, it will definitely bring forth an impact on its environment. Therefore, business
environment is the sum total of all the factors that influence a businesssuch as customers’ needs and
preferences, supply and demand, employees, customer expectations, management, clients, government
regulations, suppliers, technological innovation, market trends, economic changes, etc.As these
environmental factors directly or indirectly contribute towards organizations success, there should be
considerations on the part of the entities to revert what it has received with a win-win strategy.