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The internet has played major role in bringing electronical communication and connectivity to the
marketing of product and services. In tourism the Web 2.0 or social media has played a major role as both
tourism and social media both are information driven entities. In tourism word of mouth (WOM) has play
a vital role. In the era of social media, the word of mouth which was physical has transformed into
Electronic Word of Mouth (EWOM) or User Generated Content (UGC). Social Networking sites have
revolutionized the traditional ways of acquiring, interacting, and engaging of consumers and their
behaviours (Cvijikj & Michahelles, 2014). In terms of adoption and usage levels, social media enjoy a
remarkable success. Social Medias changed the way people connect, c