ABSTRACT
Paper Title/ Authors Name | Download | View |
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Mobile Advertising - Challenges and Opportunities for Marketers
Dr. Manisha Verma Dr. Rajanikant Verma ,Sarwade |
INTRODUCTION
The rapid increase in the usage of mobile phones and other mobile devices by Indian consumers has created a new channel for marketing. In India there are over 850 million mobile subscribers and the number is rapidly increasing day by day. This has paved the way for many companies of goods and services in the country to do their sales promotions through the mobile phone platform. Mobile advertising is facing several challenges with regard to the interest of the mobile users.