Introduction
All firms and organizations have as their objective the delivery of something that is of value to their customers. In the past, this was mostly in the form of products. But times are changing. The emerging business environment is defined by new technology, intense global competition and constantly changing market place. In the new business climate the customer is more often a purchaser of service than a product. Services can be both intermediate and final. Insurance, Banking and Transportation to name a few are basically intermediate. Speed and quality are the ultimate tests of consumer satisfaction. In the newly emerging service dominated economics, the management principles require a re- look. This is precisely the focus here, brings out the essence of what needs to be done the services must be customer drives. This paper deals with “Emerging Trends in General Insurance Services in India.” The General Insurance service is the business services. Now it?s growing at rates faster than other industry.