ABSTRACT
| Paper Title/ Authors Name | Download | View |
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Guestology-The weapon to face the challenges of Hospitality services marketing
Prof. Dr. Bibhuti Bhusan Pradhan Ansuman Samal |
Introduction
Survival of the Fittest!!!
This theory by Darwin is no more a mere management concept for academics but a practical weapon of war used by the new age marketer to begin, thrive, survive and sustain their businesses in the highly competitive market place.