Introduction
In India Co-operative movement is one of the aspects of the economy. In rural India farmers face various problems due to insufficient information and assistance at various levels. Agricultural produce and its problems is one of the things and agricultural produce marketing is another one of the thing. Various institutes, various central as well as state level governments are planning there on for the agricultural produce marketing. But the strengths and constraints are not yet balanced. Agricultural produce market committee is the one of the answers for minimizing agricultural produce marketing problems. Traditional systems are applied in this sector. Now a day technological advancement has affected over all sectors, not only country but over the entire world. Agricultural produce marketing is also not exception for this technological revolution, namely electronic marketing (e-marketing) i.e. online marketing system.