Introduction
Advertising is a means of communication with the users of a product or service. Advertisements are
messages paid for by those who send them and are intended to inform or influence people who receive
them.
Advertising is always present, though people may not be aware of it. In today's world, advertising uses
every possible media to get its message through. It does this via television, print (newspapers, magazines,
journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters,
clothes, events, colors, sounds, visuals and even people (endorsements).