The Global era is the era of information and communication .In this cut throat competition where
information and immediate reasonable and proactive action or decision decides the fate of a company,
product, person or system it becomes prerequisite to be informed and knowledgeable. Media works as a
mediator or platform to exchange information, knowledge and make people as (consumers) aware of all if
about of the market .Thus media serves as a catalyst, transformer and a information support system to
disseminate , filter and collect feedback or response about all events thus spreading awareness and thus
making things happen .