ABSTRACT
Paper Title/ Authors Name | Download | View |
---|---|---|
A Study on Advertisement Loyalty and Its Effect on buying behaviour In Case of selected Cosmetics products in The State of Tamil Nadu
Mr.S.LAVAKUMAR DR.M.MOHAMED SIDDIK |
In the modern marketing environment consumers are becoming more and more demanding since the market is glutted with endless product advertisements and their countless brands and offering them rich choices. The purchase behaviour of the consumers for such advertisements is of special interest to the marketer since these items are purchased