ABSTRACT

After over six decades of independence and industrialization in our country, still large part of population
remains under poverty line. Agriculture continues to be the backbone of rural society. One of the major
objectives of developmental policies in India is to provide employment to millions of unemployed rural
youth and apply check on migration. The core of the problem in countries like India is surplus agricultural
labor and closure of traditional village industries, resulting in increased unemployment in rural areas and
migration of rural youth to urban areas in desperate search of jobs, in turn putting more pressure on the
urban infrastructure and amenities. There are a large number of products and services available in rural
areas, which can be leveraged by entrepreneurs to set-up new and small micro enterprises. In fact,
entrepreneurship can be pursued in virtually for the present economic condition.