Customer satisfaction is more inclusive and perceived according to product quality, service quality, price,
situational and personal factors. Fulfillment is an individual's feelings of joy or disappointment coming
about because of looking at product’s perceived execution in connection to his or her desires. If that the
execution not achieves the mark concerning desires, the customer is disappointed, if the execution
coordinates the desires, the customer is fulfilled, if the execution surpasses desires, and the customer is
profoundly fulfilled or delighted. High satisfaction or joy makes an emotional bond with the brand of
organization,