In view of the global competition, there are greater pressures on Retail Industry in India to bring greater
satisfaction to the consumers. With the passage of time there has been a change in the strategy of Indian
Retail Industry as they strive to become more competitive. It has become more imperative to define new
standards of quality and services with the changing technology and environment in India. Indian Retail
Industry has been divided into two category i.e. un-organized and organized. Unorganized retail offers
unique services to its clientele i.e. Door delivery, personalized services and sometime credit facility by the
small Kirana shops established in approximately 500 sq. feet area. The Big Mega Malls, Super stores, Big
Bazaars Specialty stores, e-tailing etc. are the latest formats of organized Retailing. E-commerce and Etailing
is one of the sunrise industries in India and becoming more and more prominent among the people.
E-tailing is growing because it helps consumers to save time and efforts. One of the significant reasons
for its growth is access to internet users numbering more than 2.5 billion. In India demographics changes,
changing in life styles and exposure to international brands are also key motivators of E-tailing.