ABSTRACT
| Paper Title/ Authors Name | Download | View |
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BRAND PREFERENCES AND SALES PROMOTION SCHEMES OF KARNATAKA SOAPS AND DETERGENTS LIMITED
Prof. Dr. Sarwade Walmik Kachru |
Toilet soap industry in India valued at Rs.7, 500 Crores with production
exceeding 8 lakh tonnes. The toilet soaps have a growth rate of 6-8% in toilet soap
industry roughly has 150 brands. The demand in urban market is relatively stagnant but
the rural market experiences healthy growth.