ABSTRACT
Paper Title/ Authors Name | Download | View |
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Ethics in Advertising: An Endless Dilemma
Prof. Dr. Sarwade Walmik Kachru |
In today's challenging market economy, advertising has become an important element of
the society. Moreover, advertisements play a powerful constructive role in the economic
growth of a country. On the contrary, they can often play a negative role in hurting the
sentiments of an individual or the society.