ABSTRACT
Paper Title/ Authors Name | Download | View |
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A study of direct marketing with special reference to Amway
Dr. Sarwade W.K. |
The use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen is termed as direct marketing. These channels include direct mail, catalogs, telemarketing, interactive TV, kiosks, Web sites, and mobile devices. Direct marketing is one of the fastest growing mediums for serving customers.