ABSTRACT
Paper Title/ Authors Name | Download | View |
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"Consumer Behavior and Marketing Trends of Consumer Durables"
Dr. W. K. Sarwade |
In India there is mix structural economy, which includes the urban economy and rural economy. In the rural economy there is the rural market of prime importance and great significance because of its absolute sizeable geographical structure and area. The rural, semi-rural, urban market provide the major rational existence of consumer for the products of consumer goods and the same time consumer durables market.