ABSTRACT

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India is witnessing changing life styles, increased incomes, the demographic variabilities and vibrant democracy. Indian retailing is expanding and is expected to reach at US$637 billions by 2015.Modern retail is soon capturing 22% share in total retail by 2010 with the expansion of 12 millions outlets and provision of creating 1.5 millions jobs in 2 to 3 years. The industry is playing vital role in the economic growth of the country. The concept of shopping is moving in and around hypermarkets, supermarkets, specialty stores and in other formats.