Theoretically e-Governance is an ideal development strategy for underdeveloped
nations as it can create SMART government. In fact countries like India has
proven this fact by implementing e-Governance at regional level successfully. Electronic
Commerce is accepted as on organizational strategy and approach that facilitates global
market with unprecedented opportunities for organizations with remarkable cost savings.
E-commerce is the best strategy and medium of instruction that are more efficient and
flexible. As far as Sri Lankan hoteliers are concerned, it is evident that they are struggling on
integrating e-commerce into their business process. As a result, online Travel Agencies
(OTAs) like Booking.com are offering Sri Lankan hotel rooms at rock bottom prices while
respective hoteliers charging higher prices from direct booking customers including
domestic travelers. In this research a user centric approach was adapted. Main collection
of data done through a web survey and web content analysis.