ABSTRACT

Entrepreneurship development can be the backbone of the economy of any country and "Motivation factors" can develop the entrepreneurship. There are a lot of motivational factors, which play a significant role in any business whether it is a micro or macro business. "Motivation" is very important for any person to achieve their desire and purpose. The present paper makes an attempt to investigate those motivational factors for entrepreneurship development in micro business. There are many environmental factors that affect the success of the entrepreneurs. Economic, legal, social, political and technical factors, etc. can directly influence motivational factors and lead to a successful entrepreneur. The result has shown that most micro-entrepreneurs have considered the relevance of these factors which motivate entrepreneurs. It has also been observed that higher education, knowledge and training strongly influence the entrepreneur. Government and concerned departments should consider these factors and encourage young entrepreneurs, which, in turn, can be a strong pillar of the national economy. Keywords: Entrepreneurship, Micro Business, Motivational Factors