A PARADIGM SHIFT IN MANAGING RURAL BUSINESSES � �EMERGING STRUCTURAL TRANSFORMATION SHIFTS IN RURAL BUSINESS STRUCTURES�
After over six decades of independence and industrialization in our country, still large part of population remains under poverty line. Agriculture continues to be the backbone of rural society. One of the major objectives of developmental policies in India is to provide employment to millions of unemployed rural youth and apply check on migration. The core of the problem in countries like India is surplus agricultural labor and closure of traditional village industries, resulting in increased unemployment in rural areas and migration of rural youth to urban areas in desperate search of jobs, in turn putting more pressure on the urban infrastructure and amenities. There are a large number of products and services available in rural areas, which can be leveraged by entrepreneurs to set-up new and small micro enterprises. In fact, entrepreneurship can be pursued in virtually for the present economic condition.