Digital Marketing is the promoting of products over the internet or any form of electronic media. Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses9, 12, 13. Technological advances have resulted in considerable attrition of the customer-base of traditional marketing agencies & departments. People have moved on to tablets, phones, and computers, which are the areas where digital marketers have gained the most ground. In a world where over a 170 million people use social media on a regular basis, every working professional is expected to be familiar with at least the core tenets of Digital Marketing. Very soon, traditional marketing platforms will disappear, and the digital market will completely take over.