Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.- “Rural Marketing is a process which starts with a decision to produce a saleable farm commodity and it involves all the aspects of market structure or system, both functional & institutional, based on technical
and economic considerations and includes pre and post-harvest operations, assembling, grading, storage, transportation and distribution”.