This paper is based on how farmer to get maximum returns out of the enterprise. This concept helps to understand the market. Update appropriate knowledge of market with the help market intelligence likely price trends, demand position, current prices, market practices,
communication network etc. The focus of the market led extension is focused on the whole process of agriculture as an enterprise to understand the cost benefit ratio and the profits generated. Also, the extensionists’ role increasing establishment of marketing and agro processing linkages between farmer groups, markets and processors. The main objective of the market led extension is how to get high returns on “Rupee to Rupee”