Since the adoption of policy of liberalization, privatization and globalization there has been phenomenal inflow of foreign direct investment and using the same the Govt. of India has given priority for the development of infrastructure which is the key to develop industrial and services sector. The objective of this paper is to study the impact of changed mindset of the rural consumers on the fast-moving consumer branded goods. After the globalization several MNCs of foreign origin have entered on the Indian industrial canvas and have brought with them new technologies and management practices which have been emulated by the domestic industry. This led to competition and the domestic industries have successfully faced the same. Because of the rural development the rural consumers income levels have also increased and now they are convinced about the quality of the branded products. The rural consumers are now health conscious and hence prefer the quality of the products that they buy. The marketers are also conscious of the rural consumers’ expectations of small packaging specially in sachet, and comparatively cheaper prices. Due to excellent socio-economic development of the rural area, the marketers are able to take the branded goods to the rural market. The change in the mindset of the rural consumers towards branded goods can well be seen which has positive impact on the growth of the availability of the branded products in the rural market.