The goal of the study is to compile the difficulties that shops are having in the COVID-19 situation. The study is conclusive, useful, and based on a single cross-sectional research methodology. Based on the research instrument, quantitative data were generated (a questionnaire). Employees of significant Indian retail chains provided 400 responses. While staff well-being, consumer and brand protection, technological utilisation, governmental legislation, and supply chain are employed as independent factors, retailer performance is regarded as a dependent variable. According to the current study’s findings, government policies and staff well-being have a considerable positive impact on retailers performance, while brand and customer protection, Technology utilisation and supply chain management significantly improve the performance of merchants. This study will assist stores in educating their staff about technology needs in the modern world and developing methods to protect them. This study emphasises the need for strategic strategy execution to be flexible, yet merchants must create detailed action plans that include choosing initiative managers and setting deadlines. If the actual reality of retailers differs from the previous standard, bold action should be taken immediately