Business entities exist in an environment where, a variety of external and internal aspects affect their existence, survival and growth. If a particular decision has positive or negative influence on the financial performance of an entity, it will definitely bring forth an impact on its environment. Therefore, business environment is the sum total of all the factors that influence a businesssuch as customers’ needs and preferences, supply and demand, employees, customer expectations, management, clients, government regulations, suppliers, technological innovation, market trends, economic changes, etc.As these environmental factors directly or indirectly contribute towards organizations success, there should be considerations on the part of the entities to revert what it has received with a win-win strategy.