In India small scale and medium scale industries are a major contributor to the Indian economy, therefore their businesses need to grow. Marketing strategies of small scale industries in the digital age facing new challenges and opportunities. Now a day most of the marketers use electronic media to promote their products or services through digital marketing. The prime objective of digital marketing is to get attention of customers towards product and services and allow them to interact with the brand via digital media. Due to the introduction of Digital India and the COVID-19 pandemic situation, the small scale and large scale industry has been a shifted from the traditional marketing toward the use of social media marketing strategies. Western Maharashtra has a strong historical background in industrial development, and this area is emerging for small and large scale industries due to geographical structure and facilities.The majority of small-scale industries are hesitant to implement digital marketing strategies at the outset of their operations. It is recognised as a novel and effective method of acquiring, maintaining, and establishing customer relationships. Websites, industry-specific outlets, and forums have been identified as the most beneficial online marketing channels or platforms for small scale industries in western Maharashtra. Emerging small-scale industries and start-ups can benefit greatly from digital marketing by increasing brand awareness, brand trust, and consumer awareness for their products and services. This study focuses on the importance of digital marketing for marketers, various forms of digital marketing, effectiveness of it and the impact it has on increasing sales. Also in this study we have analyzed the status of small scale industries in Western Maharashtra with a special consideration of the effectiveness of digital marketing on small scale industries.