A STUDY OF TRADITIONAL RETAILING AND MALL CULTURE IN MAHARASHTRA STATE
The present study is focusing on the retail system in Maharashtra. There are a number of changes taking place for the improvement of the different retail formats which are highlighted in this research. Although the modern retail outlets are building their own status, still the traditional retail outlets dominate the retailing system in Maharashtra.Thus retail consists of sale of goods and services from individuals or businesses to the end-user. A retailer earns profit by purchasing large quantities of goods and services either from manufacturers directly or through a wholesale and he is a part of an integrated system called the supply chain.1