In present days, Commerce made business a very convenient. Businessmen choose commerce for buying and selling of goods and services to earn maximum profits. Business can be done in each and every corner in India and world because of E- Commerce and service sector.
Service sector includes infrastructure, and transportation, internet services, Insurance, etc. In service sector E – Commerce is also a part. E-commerce is an activity of electronically buying and selling of goods and services among an entity or the individuals with the help of internet.There are various platforms for doing E- Commerce business. Among them shopping apps are one among them. They are designed to do E-commerce activities. Based on E- Commerce activities a study is conducted. “A study on customer perception and awareness towards E- Commerce shopping apps with special reference to rural youth”is conducted to find customer perception towards e-commerce shopping apps, to determine awareness towards E-commerce shopping apps among the rural youth, to find the issues encounter while using E- Commerce apps for shopping and to know the expectations of customers while doing E-Commerce shopping. In this research data is collected in two sources ie: Primary data and secondary data. It is an experimental research so primary data is collectedthrough well-structured questionnaire. Secondary data is collected from published journals books, articles websites, etc. The study is conducted on rural youth. So, sample is collected from rural population especially rural youth. The sample size is 50 rural customers. The analysis is done on data collected by using statistical tools, mathematical tools, etc. Tools like tabulation, pie charts, bar charts, percentage method, measures of central tendency, etc. The sample and hypotheses is tested by using Chi square test. Finally,
the conclusion, findings and suggestions are drawn based on research done.