Digital Marketing is a part of Marketing. Modern people want to do marketing of their products in this competitive world and to survive in this cut throat competitive world. The method of marketing is traditional marketing i.e. Ads in TV, Newspaper, Distribution of pamphlets, use of billboards and many more. Now the modern methods are different from the traditional ones. The use of digital marketing, connecting with the customers digitally through Whatsapp, Instagram, Twitter, LinkdIn, Snapchatt, You Tube, and many modern tools. Digital marketing helps the businessmen in generating leads, businessmen is able to know the percentage of conversation rate, Whether he is on the right track or not, business plans are successful or not.
Digital Marketing helps to reach the target audience, helps in website landing, market segmentation, targeting and position is possible with the use of digital marketing. Digital marketing is strategy to achieve the goals of the organization. It is just like the feasibility study of the market. Now the future is of the digital marketing, and there is vast scope for businessmen, industries, and for the skilled employees. Apart from positive impact of digital marketing there is negative impact also like, excessive use leads to depression, lack of personal touch with the customers, monopoly and future is dark for the generation who are far behind from the technology.