All over the world. The organizations are plagued by number of concerns such as rising cost, cutthroat competition, and job insecurity and employees dissatisfaction due to several reasons. While attractive remuneration packages and perks are vital to retain employees, it may not necessarily motivate them to give their best to the organizations, if there is no sense of emotional engagement/ownership towards the organization.
There is an old joke in which a CEO was asked, how many people work in his company and he responded, “About half of them”. It is also often said that Man has ‘Capacity to work’ but no willingness to work , the Manager must also know that he can buy a man’s time, he can buy a man’s physical presence at a given place, but he cannot buy his initiative and loyalty. The organization which are not able to provide good treatment for their employees, will loose their talented people. In this situation engaged employees may be a key to competitive advantage and a remedy to all human resource problems, Organization that understand the conditions that enhances employees engagement will have accomplished something that competitors will find very difficult to imitate Employee engagement has emerged as a popular organizational concept in recent years. It is the level of commitment and involvement of an employee towards the organization and its values. An engaged employee is aware of business context, and works with collegues to improve performance within the job for the benefit of the organization. Employee engagement develops a positive attitude among the employees towards the organization.