Gopalaswamy (1997) defined rural marketing as a two-way marketing process concerned with the flow of goods and services from urban to rural, rural to urban and rural to rural areas. Kotler et al.’s (2007) defined rural marketing as any marketing activity in which one dominant participant is from the rural area. Rural markets of different countries specially the developing ones offer great opportunities and challenges to the marketers in the twenty first century. Even though, there has been a shift from an agricultural economy to manufacturing ones especially in case of India, but still more and more emphasis is being laid on the development of these rural areas. The rise in income coupled with increased awareness for the different brands well justifies the aforesaid statement. The need for possessing latest gadgets in the rural areas, have influenced the rural marketing environment to a large extent in India