Indian is blessed with enormous resources. This feature has attracted number of countries to utilize and enhance their economy at the maximum level. Indian market is fast growing. Consumer is king of market. Consumer is the basic economic unit who has a power to decide what to buy, where to buy, when to buy and how much to buy. Consumers have preferences about the products that they buy. The companies must understand and implement these preferences to improvise their sales and to keep the consumer happy.
Hence, they try to frame their business and marketing strategies as per consumer preferences. The quality of the strategy rises when more preferences are satisfied. However, fulfilment of all the likings of the consumers in a single design is not possible. This is not same as tough rules and restrictions that must be followed in all plans made while scheduling. Therefore, companies have to devise the strategies about identifying and satisfying consumer perceptions.