CUSTOMER SATISFACTION OF ONLINE SHOPPING: A STUDY WITH REFERENCE TO HINGOLI DISTRICT OF MAHARASHTRA
The customers for online shopping in the future coming days will increase and spreading parallel to the Traditional market. The updated technology and updated knowledge of the customers change their decision towards online. The number of Mobile apps are available at android platform for easily perform online shopping such as Amazon, Flipkart, Meesho, Snapdeal, Jiomart, etc. Online shopping is beneficial to the customers when they purchase their product from local to global market. The factors motivates customer for online shopping such as the 24 hours services, Advance Technology and Internet, brand name, quality in the product, chief price, heavy discount and fair after sale services. Apart from that, the modern digitalization process improved technical awareness of the Indian society and customers are available for online shopping at various geographical region. India has the highest mobile data consumption rate at 12 GB per user a month in the world and the country is adding as much as 25 million new smart phone users every quarter. A Study report shows that only 6% of the smart phone users from age of 50 year and above have used only 1% of mobile data. The youngster has generally preferred online shopping instead of offline.