As employers, adapting with the technological advancements is essential in optimizing their talent searching process. Social media works as an initial contact and somewhat of a background check helping employers gauge whether the candidate is the right one, academically, professionally, culturally and socially. More importantly, with the business world becoming more digitally slanted, the fact that the
prospect is utilizing the digital technology shows foresight of the direction the industry is heading. The digital advancements not only gives the employer greater power but the prospective employee greater control of being scouted.