Category: Volume.1,Issue 17 – May 2015

Measuring the brand awareness, perception & equity is an important aspect in marketing your business.

Today?s corporate environment involves cut- throat competition and to cop-up with this, employees should be very alert, updated, strategic and innovative. It results in a unique set of physical challenges and mental stress.

Employees today are different. They are not the ones who don’t have good opportunities in hand. As soon as they feel dissatisfied with the current employer or the job, they switch over to the next job.

This theory by Darwin is no more a mere management concept for academics but a practical weapon of war used by the new age marketer to begin, thrive, survive and sustain their businesses in the highly competitive market place.

All firms and organizations have as their objective the delivery of something that is of value to their customers. In the past, this was mostly in the form of products. But times are changing.

A service is the action of doing something for someone or something. It is largely intangible.You cannot touch it.

The rapid increase in the usage of mobile phones and other mobile devices by Indian consumers has created a new channel for marketing.

Today Entry level jobs 1 now demand workers with new and different kinds of skills.

In recent decade has seen an enormous growth in information technology (IT). It has evolved from simple business computing applications in the 1960' to Enterprise Resource Planning (ERP).

A well functioning financial system is a sine qua non for the pursuit of economic growth with stability. Financial system plays a vital role in economic growth and development.

The four day long, Sammakka&SarakkaMedaramJatara is the largest tribal fair of India. It is celebrated once in two years at Medaram village in Warangal district of Andhra Pradesh.

Corporate Social Responsibility (CSR) is an organization’s obligation to consider the interests of their customers, employees, shareholders, communities, and the ecology and to consider the social and environmental consequences of their business activities.

The Financial Services is the backbone of service sector. This is important not only for the banking sector but for the Indian economy as a whole. This is so because banking is a catalyst and life of modern trade and commerce.

Banking services that started in Europe in the 12th century evolved from the need of safeguarding the money of travelers who roam across the continent.