The rapid growth of digital technologies and social media platforms has significantly transformed the tourism industry, particularly in promoting rural destinations. Social media platforms such as Instagram, Facebook, YouTube, and TikTok have become powerful tools for marketing rural tourism, enabling local communities to showcase their natural landscapes, cultural heritage, and unique experiences to a global audience. This study examines the impact of social media on rural tourism development, focusing on how online platforms influence tourist behavior, destination image formation, and local economic growth. The research adopts a case study approach to analyze the role of social media in promoting local rural destinations. Findings indicate that social media significantly enhances destination visibility, increases tourist interest, and supports community-based tourism initiatives. However, challenges such as digital literacy gaps, infrastructure limitations, and the risk of over-tourism must be addressed to ensure sustainable rural tourism development. The study highlights the importance of strategic social media marketing and community participation in maximizing the benefits of rural tourism.