Category: IJME-Vol.13-Issue 1 – 2024

the growing dependence on digital technologies also raises concerns related to data privacy, cybersecurity, digital inequality, energy consumption, and responsible technology use. Realising the potential of the digital economy requires balancing technological progress with environmental and social responsibility. This study explores the future potential of digital technologies as a “digital gold mine” and examines how innovation, data, and responsible digital transformation can contribute to building a more sustainable, inclusive, and resilient world.

Purchase intention plays an important role in translating these influencing factors into actual online shopping behaviour. Understanding how consumers develop the intention to purchase can help businesses design more effective digital marketing strategies and improve the online customer experience. This study examines the factors influencing online shopping behaviour and investigates the mediating role of purchase intention in understanding the relationship between these factors and consumers’ online purchasing decisions.

The rules and regulations governing GST are essential for ensuring proper tax collection, reducing tax evasion, and maintaining compliance among taxpayers. However, businesses may face challenges related to changing provisions, filing procedures, documentation, classification, and interpretation of tax rules. This study investigates the major rules and regulations of GST, with emphasis on its compliance framework, operational requirements, and implications for businesses and taxpayers.

the expansion of digital payments faces challenges related to cybersecurity, fraud, data privacy, digital literacy, internet connectivity, and consumer awareness. Addressing these issues is essential for building trust and ensuring the sustainable growth of digital financial services. This study examines the major challenges and opportunities associated with digital payment systems in India, with a focus on their contribution to financial inclusion, economic development, and the future of the Indian financial ecosystem.

The growing adoption of digital technologies has created significant opportunities for businesses to expand their markets, reduce operating costs, and improve customer convenience. At the same time, issues such as cybersecurity, data privacy, online trust, intense competition, and changing consumer preferences remain important challenges. This study examines the relationship between e-marketing and e-commerce, focusing on their role in business growth, customer engagement, market reach, and the overall transformation of commercial activities.

the growth of the digital economy also presents challenges related to digital infrastructure, cybersecurity, data privacy, digital literacy, and unequal access to technology. Addressing these challenges is essential to ensure that the benefits of digitalisation are widely shared. This study examines the role of the digital economy in boosting economic growth, with particular emphasis on its contribution to productivity, innovation, employment, business development, and inclusive economic development.

The growing competition in e-commerce has made effective e-service marketing important for building customer satisfaction, trust, and loyalty. Businesses must continuously understand changing customer expectations and use digital technologies to improve service delivery and engagement. This study examines the role of e-service marketing in e-commerce, with emphasis on service quality, customer experience, satisfaction, and the factors influencing consumers’ adoption and continued use of online services.

Online consumer behaviour is influenced by several factors, including convenience, price, product reviews, digital content, brand reputation, privacy, and the overall online shopping experience. Understanding these behavioural patterns has become essential for businesses seeking to develop effective digital marketing strategies and build long-term customer relationships. This study examines the relationship between e-marketing practices and online consumer behaviour, focusing on the factors that influence consumers’ attitudes, preferences, and purchasing decisions in the digital environment.

the rapid expansion of digital payments has also introduced challenges related to cybersecurity, data privacy, digital literacy, technological infrastructure, and customer awareness. Banks are therefore required to continuously strengthen their digital capabilities while ensuring secure and reliable payment services. This study examines the digitalization of payment systems in Indian banks, with particular emphasis on its growth, benefits, challenges, and implications for the future of banking and financial services in India.